11 Feature Leads
By Jasmine Roberts
Unlike the traditional summary lead, feature leads can be several sentences long, and the writer may not immediately reveal the story’s main idea. You may wish to review Writing Leads from earlier in our textbook.
The most common types used in feature articles are anecdotal leads and descriptive leads. An anecdotal lead unfolds slowly. It lures the reader in with a descriptive narrative that focuses on a specific minor aspect of the story that leads to the overall topic. The following is an example of an anecdotal lead:
Sharon Jackson was sitting at the table reading an old magazine when the phone rang. It was a reporter asking to set up an interview to discuss a social media controversy involving Jackson and another young woman.“Sorry,” she said. “I’ve already spoken to several reporters about the incident and do not wish to make any further comments.”
Notice that the lead unfolds more slowly than a traditional lead and centers on a particular aspect of the larger story. The nut graph, or a paragraph that reveals the importance of the minor story and how it fits into the broader story, would come after the lead.
Descriptive leads begin the article by describing a person, place, or event in vivid detail. They focus on setting the scene for the piece and use language that taps into the five senses in order to paint a picture for the reader. This type of lead can be used for both traditional news and feature stories. The following is an example of a descriptive lead:
Thousands dressed in scarlet and gray T-shirts eagerly shuffled into the football stadium as the university fight song blared.
For each article below, identify whether it uses a descriptive or anecdotal lead:
This chapter is an adaption of Feature Leads by Jasmine Roberts in Introduction to Journalism I by Jasmine Roberts and Nicole Kraft and is used under a CC-BY-NC 4.0 license. Changes include rewriting a few sentences and adding a few original sentences.